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Fliptrip

Reimagine the Experience to Create a New Travel Diary

Overview

During the summer of 2020, I worked as a UX designer with a startup, Fliptrip, Ltd, to redesign FlipTrip's experience of creating new travel diaries. Fliptrip is a travel itinerary planning app, mainly focus on young travelers, that use smartly recommended travel tips, journals and places to help travelers and plan their next ideal travel easier.

My Role

UX Designer

Team

Fliptrip core team  (including CEO,

2 pm, 2 other designers, 2 engineers)

Timeline

May - August, 2020

(3 months)

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Fliptrip, Ltd is a startup founded by a group of MIT and Havard graduate students studying urban data research, UI design, software development, and general business management and is funded by MIT Sandbox. When I joined the team in May, 2020, the core team had decided the target user group from the market research and the product team was working on a product requirement document. Therefore, my journey started from user research to understand the pain points, define problem spaces, ideate the key features in PRD and design a prototype with 2 other designers.

Target User

Gen Z travellers who love to journal their trips and share on social media via a visually pleasing and multimedia way but would not be willing to spend a lot of time in creating a travel blog.

Business Goal

Advertisements revenues from tourist attractions’ marketing investment.

Design Goal

Redesign the end to end experience of creating new travel diaries or documents.

Background

Background

Understand

To understand user behaveiors on creating a new travel diary, we created a survey with 232 answers and conducted 15 interviews in total. Here are our key findings:

Understand

On average tourists spent longer than 30 minutes on editing before trip memories become ready for sharing.

More than 74% tourists find it hard to produce personalized travel diaries on traditional travel platforms.

Tourists who travel with family or friends wish to co-edit travel memories with travel pals together.

Existing travel apps fail to offer satisfactory service that meets travelers’ desire to creatively record and share their trip memories in a personalized way.

Define

To identify key characteristics of our users from the user research, we created three personas shown as below.

Define
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Ideal user

motivation

Current user

motivation

Waiting for friends to upload and share photos of the trip.

Not sure how to match the exact location and photos to share.

Spending a long time personalizing the travel diary before sharing.

From there, we define the following user pain points in creating a travel diary experience.

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Complicated to create

a map-based diary

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Time-consuming to

personalize the sharing.

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Inconvenient to collaborate

on travel diaries.

Ideate

To reimagine travel journal creation experience, we want to revolutionize the trip-sharing experience and enhance the efficiency of travel sharing-digesting cycle with stylized template, map-based visualization and co-editing experience with their love ones.

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01 Stylized Templates

Use intuitive and multimedia templates to encourage creation and sharing of travel experiences.

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02 Map-based Visualization

Combine photo, video, audio memories with their locations into a map-based diary.

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03 Dynamic Trip Editing

Co-edit the travel diary with their friends or family.

Ideate
Prototype

Original 

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Original experience doesn't include location information of the media to the travel diary.

Users select photos and then edit a sequence of photos to document their memory.

Redesign

Visualization on maps

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New user experience starts by visualizing the trip on maps, inviting users to create a new document.

Create a document

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Selecting Media

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The redesign enables users to invite their family and friends to co-edit the travel diary.

Template Types

Templates are classified for users to browse and select. Users are also able to create their own template from a blank document.

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Select a Template

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Users could choose to edit a specific scene from the templates they choose to personalize the diary.

Edit the template

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Edit a Scene

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Prototype

Learnings

Learnings

User Testing - is critical for design iteration. I gained so many insights from talking with users and watch them using our prototype through Zoom. For the first time I understood it in real practice that it was always easier to gain feedback by sharing low-fi prototypes than hi-fi, because people are not willing to disappoint you if you present something too beautiful. I also tried sharing screen to test, asking them to preview on their mobile phones, and sharing click-through recordings, to test which one is the best way for remote user testing. If we had more time, I would definitely do more user testings in our high-fidelity prototypes to collect more insights. 

Team Collaboration - In this project, I collaborated with not only two other designers, but also the product team, business team and engineer team. Each team had their unique insights to share and I learned a lot in the collaboration. For example, when the product team was working on the PRD, I was invited to critique, brainstorm and identify the key features together. It was a precious cross-functional collaboration experience for me.

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